Riley is an American businessman working in Bangladesh. He tries to get everyone to work the way people working the United States because he believes that American business people are the only ones who know how to be effective. His attitude is ______.
A. postmaterialism
B. ethnocentric
C. convergent
D. prejudice
B. ethnocentric
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A generic market description should NOT include
A. product type. B. customer types. C. geographic area. D. customer needs.
Bona fide competitive behavior can constitute wrongful interference with a contractual relationship.
Answer the following statement true (T) or false (F)
Sigma Inc., a manufacturer of electric nutcrackers, enjoys a monopoly in a large region of a European country. Market share for this machine is near 90 percent, and the firm is rarely worried about competition. The firm has considered branching out internationally to sell its premium product "Powercracker" in other countries. Which of the following should the firm specifically consider as it formulates its marketing plan?
a - It should solely focus on the promotion strategy of its marketing mix. b - It should look at product-use-based segmentations for its business-to-business sales. c -It should strive to know about the global marketing mix, including social/cultural elements.
A formal presentation of the accounting equation
a. Income statement b. Balance sheet c. Statement of owner's equity d. Statement of cash flows