"Everyone's going to the pub after class" is an example of ________.

A. identification
B. bandwagon tactic
C. bifurcation
D. association


Answer: B

Communication & Mass Media

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If an interviewer has prepared an interview guide that includes all major questions with possible probe questions under each major question, she/he is using a ___________ guide

a. nondirective b. moderately scheduled c. highly scheduled standardized d. nonscheduled

Communication & Mass Media

Which type of organizational power arises from having the ability to bestow gifts, money, recognition, or other rewards valued by group members?

a. Reward b. Coercive c. Expert d. Referent

Communication & Mass Media

In many cases a self-concept is based on data which may have been true at one time, but are now obsolete.

a. true b. false

Communication & Mass Media

Which of the following will probably improve an audience’s perception of source credibility?

a) Making an organized presentation b) Stating one’s education, credentials, and experience c) Admitting uncertainty d) All of these answers are correct

Communication & Mass Media