Describe five strategies for marketing training to internal customers.
What will be an ideal response?
• Involving the target audience in developing the training or learning effort
• Demonstrating how a training and development program can be used to solve specific business needs
• Showing an example of how training has been successfully used to solve specific business needs in the past
• Identifying a "champion" who actively supports training
• Listening and acting on feedback received from clients, managers, and employees
• Advertising on e-mail, on company websites, and in employee break areas
• Designating someone in the training function as an account representative who will interact between the training designer and the "customer"
vDetermining what financial metrics top-level executives are concerned with and showing how training will help improve these
• Speaking in terms that employees understand--avoid technical jargon
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ABC Company has decided to use online questionnaires to collect data. This method has all the following advantages EXCEPT which one?
A) low cost per respondent B) provides quantitative data C) high response rates D) no interviewer to bias respondents' answers E) can collect large amounts of information
A marketing manager would most likely use which of the following to find out how many consumers stay with his brand and how many switch, and thus project market shares over time?
A) modeling software B) syndicated research C) cross-sectional research D) exploratory research E) competitive intelligence
What pricing method may be used if there are several providers in the same market and there is sufficient demand for your product?
A) Demand-based method B) Total cost method C) Cost-plus method D) Competition-based method
Which of the following products, derived from a joint production process, has no sales value?
a. joint products. b. scrap. c. waste. d. by-products.