Answer the following statements true (T) or false (F)
1. The culture of a relationship includes the identities of the partners involved, but it also goes beyond them and takes on a larger identity of its own.
2. The novel and predictability dialectical tension concerns freedom within the relationship.
3. In resolving dialectical tension, agreeing on one end of the continuum over the other is the most satisfying solution.
4. In dialectical tension, stagnation is the term for compromising so that both dialectical needs are met to some degree but not fully.
5. Relational climate refers to the overall emotional feeling, or temperature, of the relationship.
1. TRUE
2. FALSE
3. FALSE
4. FALSE
5. TRUE
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A company's fixed marketing administrative expense was estimated to be $12 million. It has retained 245,000 customers and has acquired 36,000 new customers. The acquisition cost per customer is 10 times more than the retention cost per customer
If the retention cost per customer is $180, calculate the marketing and sales budget of the company. A) $236.6 million B) $338.4 million C) $183.9 million D) $120.9 million E) $85.8 million
Standardized service firms provide unique data to clients through a standardized service process
Indicate whether the statement is true or false
Cellular providers who have begun signing deals with business partners wanting to market products based on specific phone users' locations and calling habits are participating in a new trend called ________
A) telemarketing B) data warehousing C) reality mining D) virtual mining E) prediction marketing
A disadvantage of the corporate form of business entity is:
A) mutual agency for stockholders. B) unlimited liability for stockholders. C) corporations are subject to more governmental regulations. D) the ease of transfer of ownership.