Which of the following refers to multi channel distribution of products?
A) clicks and mortar
B) buzz marketing
C) organized retailing
D) viral distribution
A
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Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
A. Amplify B. FBX C. DoubleClick D. PTAT
A basic service is an example of an augmented retail strategy
Indicate whether the statement is true or false
The critical point for the function y = 7x2 - 7x + 4 lies at
A) x = -1. B) x = 1. C) x = -1/2. D) x = 1/2. E) None of the above
Which of the following is not one of the major categories of consumer market segmentation variables?
A. Demographic characteristics B. Geographic variables C. Psychographic dimensions D. Situational variables E. Behavioristic characteristics