Gladwell’s The Tipping Point (2000) ______.

A. is a “story” book
B. offers insights into how change occurs
C. both A and B
D. neither A nor B


B. offers insights into how change occurs

Business

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Companies can enhance a brand community spirit in the following ways, except:

A) create member benefits to encourage new customers to join the group B) offer group members discounts on company merchandise C) provide materials to the group that are not available anywhere else D) involve firm employees in the group

Business

What is the man-in-the-middle threat for wireless LANs?

A. The attacker passively monitors wireless networks for data, including authentication credentials B. The attacker steals or makes unauthorized use of a service C. The attacker actively intercepts communications between wireless clients and access points to obtain authentication credentials and data. D. The attacker impersonates an authorized user and gains certain unauthorized privileges to the wireless network

Business

A company purchased new furniture at a cost of $16,000 on September 30. The furniture is estimated to have a useful life of 5 years and a salvage value of $2200. The company uses the straight-line method of depreciation. How much depreciation expense will be recorded for the furniture for the first year ended December 31?

A. $3110 B. $910 C. $690 D. $230 E. $800

Business

The aim of customer relationship management is to create not just customer satisfaction, but customer delight as well. Explain

What will be an ideal response?

Business