Not realizing that his waitress is at the end of a nine-hour shift, Morgan believes that the waitress is slow because she is lazy. This is an example of:
a. actor-observer effect.
b. external attribution.
c. internal attribution.
d. the blind quadrant.
c. internal attribution.
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Our language is more likely to define men by in terms of their relationships and women in terms of what they do
Indicate whether the statement is true or false
The key to a successful consumer generated ad campaign is
a. Separating, not integrating the CGM with other media b. Developing a catch phrase that will become part of the pop culture c. Using it to generate high consumer engagement d. Finding a sales promotion element for a celebrity endorser
Food and Drug Administration regulations cover the of prescription drugs
A) advertising B) promotion C) labeling D) All of the above E) None of the above
Usually the person asked to give a farewell speech is a celebrity, public official, or other well-known personality who will motivate the listeners
Indicate whether the statement is true or false.