A share is to people/households using a medium as a rating is to:
a) All people or households in the population
b) Turnover
c) All people or households in the Metro area
d) All people or households in the TSA
A
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Semantic differential–format questions use a scale anchored by
a. words with opposite meanings b. “Strongly agree” and “Strongly disagree” c. 1 and 10 d. 0 and 100 e. “yes” and “no”
Nick said "Oh yeah, I love being the only guy in the group" and uses a lot of sarcasm and
inappropriate humor. What role is Nick playing in this group? A) task role B) individual role C) leadership role D) maintenance role
In the goal-setting phase, public relations practitioners are cautioned about which one of the following?
a. requesting budgets that appear unrealistic b. assigning inadequately skilled staff to specific projects c. attempting too many strategies and tactics d. requiring organizational leadership to do too much in a campaign
Which of the following stylistic devices is used in the following
example? "An iron curtain has descended across the Continent." (Winston Churchill, 1946) a. Alliteration b. Simile c. Metaphor d. Antithesis e. Personification