How do services differ from goods? Identify five ways
What will be an ideal response?
Pick from the following: a service is usually intangible; it is often produced and consumed simultaneously; it is often unique; it involves high customer interaction; product definition is inconsistent; it is often knowledge-based; it is frequently dispersed; quality may be hard to evaluate; and reselling is unusual.
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Companies prefer buyers who are both attitudinally and behaviorally loyal.
Answer the following statement true (T) or false (F)
Reporting on a specified account is a form of special report that an auditor may issue in relation to a specific basis of accounting
a. True b. False Indicate whether the statement is true or false
An expression that means something different from the literal meaning of the word is an idiom
Indicate whether the statement is true or false.
Because packaged products are regularly seen in retail stores, a good package may give a firm more promotion effect than it could possibly afford with advertising.
Answer the following statement true (T) or false (F)