The cost of television rights to broadcast the Olympic games:

a. is paid to the International Olympic Committee
b. does not always create a profit
c. continues to increase
d. all of the above


d. all of the above

Communication & Mass Media

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Vince, a PR professional, has been hired by Rialto Theatres to develop a PR campaign. As part of his research, Vince attends movies at different Rialto locations and times to gain an understanding of what consumers encounter and how they behave. Which research method is Vince using?

a. focus group observation b. participant observation c. content analysis d. in-person survey

Communication & Mass Media

The communication occurring in a political rally or religious service is a type of __________.

A. intrapersonal communication B. public communication C. small group communication D. dyadic communication

Communication & Mass Media

Visualizing success is a method that can relieve some of the anxiety related to public speaking

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media

While following the Monroe Motivated Sequence, Trevor completes the satisfaction stage of the sequence by

A. showing the audience how the problem impacts their lives. B. telling the audience a shocking story to get their attention. C. laying out a logical plan to address an issue. D. pleading with the audience to take action.

Communication & Mass Media