Gladwell's concept of the _______ ________ is a concept of change that has been described as important thresholds or boiling points which propel the rate of change
Fill in the blank with correct word
Answer: tipping point
Communication & Mass Media
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What type of supporting material is used when advertisers
present celebrity endorsements of a product? a. Facts b. Stories c. Examples d. Testimony e. Descriptions
Communication & Mass Media
Which of the dialectical tensions was found to be the most important in the study of married
couples reported in your textbook? A) connectedness versus autonomy B) predictability versus novelty C) openness versus closedness D) fussy versus complacent
Communication & Mass Media
Another word for speaker credibility is
a. ethos. b. logos. c. pathos. d. mythos.
Communication & Mass Media
Don't be repetitive. It's boring
Indicate whether the statement is true or false
Communication & Mass Media