Gladwell's concept of the _______ ________ is a concept of change that has been described as important thresholds or boiling points which propel the rate of change

Fill in the blank with correct word


Answer: tipping point

Communication & Mass Media

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What type of supporting material is used when advertisers

present celebrity endorsements of a product? a. Facts b. Stories c. Examples d. Testimony e. Descriptions

Communication & Mass Media

Which of the dialectical tensions was found to be the most important in the study of married

couples reported in your textbook? A) connectedness versus autonomy B) predictability versus novelty C) openness versus closedness D) fussy versus complacent

Communication & Mass Media

Another word for speaker credibility is

a. ethos. b. logos. c. pathos. d. mythos.

Communication & Mass Media

Don't be repetitive. It's boring

Indicate whether the statement is true or false

Communication & Mass Media