Industrial psychology is ______.
A. the study of the different psychologies of various industries
B. the psychology of manufacturing
C. organizational psychology
D. a hard science
C. organizational psychology
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Rebecca used verbal warnings and even gave job related threats to her staff if they spoke to the media about any of the company’s policy changes. This is a demonstration of which form of power?
A. coercive power B. reward power C. legitimate power D. expert power
Marketers use geographic segmentation when ________.
A. geography determines one's likes and dislikes B. certain geographic regions have more diverse populations C. there is a strong demand for the products and services of the company in some geographic regions D. people in some regions are richer than people in other regions E. there is evidence that consumers respond differently to marketing strategies and programs based on where they live
Which of the following methods does not guarantee an optimum sales and operations plan?
A. linear decision rule B. management coefficients model C. trial-and-error method D. optimization model
Sea Locate, Inc., makes and sells marine navigation equipment, through independent salespersons, to retailers for resale to consumers. The Magnuson-Moss Warranty Act covers
A. implied warranties, oral statements, and written promises. B. only implied warranties that consumers are aware of. C. only a salesperson's oral statements. D. only a seller's written promises.