Define "high-contact service."
What will be an ideal response?
A high contact service entails interaction throughout the service delivery process between customers and the organization.
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______ advantage exists when an entrepreneur is able to offer a product or service with unique customer value before competitors do so.
a. First to market b. First-mover c. Market-leader d. Innovator
________ measures the strength or magnitude of the action potential.
a. Amplitude b. Rhythm c. Heart rate d. The vertical axis
Supercenters are large stores (185,000 square feet) that combine a supermarket with a full-line discount store.
Answer the following statement true (T) or false (F)
Which of the following would probably NOT be in a proposed marketing plan?
A. a list of what company resources (costs) would be required B. a statement of how frequently the design of the website will be changed C. a description of the target market and marketing mix D. expected sales and profit results