A firm uses a core offensive strategic market plan of investing to improve competitive position. The strategic objective of the firm is to improve margins. Which of the following strategies is the firm most likely to use?

A) reduce market focus
B) harvest for cash flow
C) enter unrelated new markets
D) divest for cash flow
E) improve marketing productivity


E

Business

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The affordable method involves setting promotion budgets to match competitors' outlays

Indicate whether the statement is true or false

Business

In firms with overall low-cost strategies, the culture should foster ________ levels of interdependence and rewards should be based primarily on ________ measures of output.

A. low; behavioural B. high; behavioural C. high; financial D. low; financial

Business

Apple ran a series of humorous television ads in which two guys stood side by side while slinging barbs back and forth about features of the Mac versus the PC. This is an example of ________ advertising.

A. pioneering B. comparative C. institutional D. covert E. competitive

Business

Our supervisor gave Karen and _____ the task of cleaning the stockroom

A) I B) me C) we

Business