This is a packet provided to news reporters to tell the story in an advantageous way
A) media kit
B) b-roll
C) video release
D)media package
Answer: A
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The first reduced U.S. postal rate for the mass media was created in
A) 1789. B) 1845. C) 1879. D) 1903.
Which of the following is NOT true of an effective and credible spokesperson?
A) understands ethical behavior B) accepts ethical behavior C) held to different standard than other professionals D) appreciates ethical behavior E) understands the law
Which of the following sets public relations apart from advertising?
A. persuasion B. use of internal and external goals C. use of mass media D. use of feedback E. use of diffusion theory
If you are going to conduct an interview, which of the following is true?
A. You should plan the interview with your goals and the goals of the interviewee in mind. B. You should not think too much about how you'll do the interview because planning kills spontaneity. C. You should ask loaded questions so the interviewee will have to give you the answers that will prove your point. D. All of the above. E. None of the above.