Product-mix pricing can involve a number of pricing strategies for the brand manager. List each of these strategies and briefly define each
What will be an ideal response?
There are six situations involving product-mix pricing: (1 ) product-line pricing—low-, medium-, and high-priced products within the same line, such as different priced ties; (2 ) optional-feature pricing—charging for "extra" features, such as leather seats in a car; (3 ) captive-product pricing—when the "user" has no choice but to use the high-priced "disposable" products that make the entire product work (for example, ink cartridges for printers); (4 ) two-part pricing—consisting of a fixed fee and a variable usage fee (cell phone usage); (5 ) by-product pricing—the price of the by-products of goods being used for other purposes (oil refining for example); and (6 ) product-bundling pricing—pure bundling when the firm offers its products only as a bundle, or mixed bundling when the firm offers its products as a "bundle" and/or individually.
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Which of the following examples constitutes embezzlement?
a. A cashier overcharges employees for their purchases and pockets the extra money. b. A bank teller pockets a few dollars from the drawer during each shift worked. c. A real estate agent omits underreports commissions on tax returns to owe less in taxes. d. A company donates large amounts of cash to various charities to reduce tax obligation.
A broad statement that defines the purpose for a company's existence, including its business, objectives, and approach for reaching those objectives is known as a ________ statement.
Fill in the blank(s) with the appropriate word(s).
All of the following are categories of balanced scorecard performance measures except:
a. Financial perspective b. Learning and growth c. Regulatory environment d. Internal business processes
Which of the following is a psychological factor that impacts consumer buying decisions?
a. Social class b. Learning c. Personality d. Lifestyle