The dominant issue in software and programming in the 1960s was:
A)
improve transaction-processing systems.
B)
how to improve the productivity of in-house programmers.
C)
the use of outside services, such as timesharing services.
D)
deciding between application packages and contract programming from independent
software houses.
B
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Betty's favorite restaurant is Zing's. The last time Betty visited Zing's, the food was excellent, and the service was attentive. Tonight is her anniversary, and she was looking forward to an outstanding experience
After the meal, she starts feeling that the service was not up to par and the evening was not as successful as she had hoped. What elements of this story tell you that the problem, according to the service-quality model, is a gap between perceived service and expected service?
You will be making a presentation to an Arab audience. Remember that
a. Arab audiences will listen more attentively if you use a direct approach. b. Arab listeners keep their eyes lowered to show you respect. c. Arab listeners may stare into your eyes. d. None of the above
A scholar who critiqued the traditional bureaucratic model depicted how ______________ became the dominant managerial paradigm, which he aptly described as an overrationalized view of organizational life.
a. neutralizing b. positive thinking c. humanism d. administrative rationality
Airlines overfill customers beyond their seating capacity in order to compensate for customers who cancel their booking. This technique is an illustration of which of the following yield management strategies?
a. overbooking b. adjusting prices to augment demand c. annualized hours strategy d. using different fare classes to partition demand