The third step in segmenting and targeting markets that link customer needs to marketing actions is to ________.
A. select target markets
B. develop a market-product grid and estimate size of markets
C. group potential buyers into segments
D. group products to be sold into categories
E. take marketing actions to reach target markets
Answer: B
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Answer the following statements true (T) or false (F)
1. Eye contact signals the beginning of conversation; people typically tend to look at others when beginning to speak. 2. A smile does not convey the same emotions in different countries. 3. Folding one's arms can be interpreted as defensiveness. 4. According to research, touching is typically detrimental to teamwork
Cash is another term for stockholders' equity
Indicate whether the statement is true or false
______ is the implementation of a new idea.
a. Concentration b. Creativity c. Entrepreneurship d. Innovation
Temporal aggregation refers to ______.
A. temporarily aggregating customer orders until economies of scale can be achieved B. combining orders from the same customer over a period of time C. waiting to make sure customer has ordered a full truckload D. waiting for customers in a given country to order such that a full shipload of products can be accumulated