From the Functional tradition, information in the external environment which can potentially influence the decision making of the organization is known as ________________________

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Communication & Mass Media

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Which statement about using comparisons is true?

A) The items being compared must be alike in essential details. B) ?The comparison must be clear and sensible. C) ?The listeners must be able to see differences as well as likenesses. D) ?The comparison must be made between two familiar things. E) ?The things being compared must be concrete rather than abstract.

Communication & Mass Media

What is TRUE of the theory of least objectionable programming (LOP) today?

a. It has been replaced by appointment viewing. b. It works when viewers have 50 or more channels to choose among. c. It works now that more than 85 percent of homes have cable or satellite channels. d. It works only in cabled households without pay channels. e. It works in the households that have VCRs but no cable.

Communication & Mass Media

Crises are time limited, usually persisting a maximum of:

A. six to eight weeks B. six to eight months. C. six to eight hours. D. one to four years.

Communication & Mass Media

Temporal communication, or chronemics, concerns the study of __________

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Communication & Mass Media