Television commercials for Halo laundry detergent are aired several times a day, on various cable networks, throughout the year. Advertisers of Halo believe that this will serve as a constant reminder of the brand to the consumers. Media planners of Halo are likely to be using a(n) ________ scheduling method.
A. oscillating
B. flighting
C. weighted ratings
D. continuity
E. pulsing
Answer: D
Business
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