According to the article Who's Afraid of the Big Bad Ad? about fear appeals inadvertising, the
participants were
(a) members of a gun club
(b) shoppers in a mall
(c) people watching TV at home
(d) all people who owned stun-guns
B
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The best adjectives associated with the activation-synthesis hypothesis are __________.
A. bizarre, meaningless, and random B. unconscious, symbolic, and meaningful C. meaningful, problem oriented, and historical D. intelligent, free, and neurotic
Charlie alternates between periods of elation and depression. Which of the following medications is he MOST likely to receive to control his condition?
a. Thorazine b. Prozac c. lithium d. Xanax
How does the recipient's mood affect persuasion?
a. A good mood makes people more critical and questioning of persuasive messages. b. A good mood has no effect on persuasive messages. c. A good mood makes people more receptive to persuasive messages. d. A good mood makes it easier to ignore persuasive messages. e. A good mood leads to low elaboration likelihood.
The fear of having a panic attack is called __________ anxiety
a. preemptive b. anticipatory c. pre-panic d. pre-onset e. obsessive