Cruz, a sugar cane farmer in Brazil, forms an alliance with Alexis, an importer and marketer in the United States. Their products carry a Fair Trade label. This means that Cruz
a. is willing to fairly trade goods instead of cash for his products.
b. receives a stable minimum price for his products.
c. employs forced labor at a fair price whenever possible.
d. produces crops as cheaply as possible to keep his prices minimal.
B
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What does the sleeper effect suggest about source credibility?
A) If a receiver is not paying attention, a message cannot be effective. B) Many people can learn the important parts of a message even when asleep. C) The effectiveness of a message will increase over time. D) The effectiveness of positive sources over less positive sources can be erased over time.
All necessary amounts needed to prepare the income statement can be taken from the income statement columns of the work sheet, including the net income or net loss.
Answer the following statement true (T) or false (F)
General Mills has the "Box Top for Education" program in which several of the company's products have a little Box Top coupon on the package. Families buy the products and schools collect the coupons to redeem for money for the school. This is an example of:
A. cause-related marketing B. publicity C. lobbying D. consumer education E. advocacy marketing
If a crime is not prosecuted within the time set by the ______ , then the state loses the right to bring suit:
a. statute of limitations b. statute of limited time c. statute of dissipation d. statute of prosecution e. none of the other specific choices is correct