All classes of leadership theories have the same goal of determining ______.
a. what it takes to be an effective leader
b. which leadership approach increases productivity the most
c. which approach is most generalizable to different organizations
d. what followers are looking for in a leader
a. what it takes to be an effective leader
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International IMC programs should be assessed in several ways, including domestic results, results in other countries, and:
A) as a percentage of sales B) as an overall company C) with message evaluation measures D) through online metrics
All of the following basic consideration questions are important for those whose responsibility includes setting prices on goods that cross borders except:
A) Does the price reflect the product's quality? B) Is the price competitive given local market conditions? C) Does the local market use target costing? D) Should prices differ with market segment? E) Do the foreign country's dumping laws pose a problem?
Generational marketing involves grouping consumers by age and ________ factors
A) behavioral B) socioeconomic C) lifestyle D) values E) psychographic
A _________ occurs when the shares of two or more subsidiaries are distributed to the combinor’s shareholders in exchange for all of the parent’s shares with the parent then liquidated.
a. spin-off b. split-off c. split-up d. sell-off