The original memo sent by Gabriel to his vice presidents is an example of ________ communication.
Scenario: Gabriel, chief executive officer of Chesapeake Financial Inc., sends a memo to his vice presidents regarding new procedures for annual performance reviews. The vice presidents meet informally to discuss the new procedures. When the new procedures are announced to the other employees, they form feedback teams, and these teams draft memos providing feedback to the vice presidents and Gabriel regarding the advantages, disadvantages, and potential problems with the new procedures.
A) downward
B) nonverbal
C) horizontal
D) grapevine
E) informal
A) downward
Downward communication refers to the flow of information from higher to lower levels in the organization's hierarchy. The original memo flowed from Gabriel down to his vice presidents, making it downward communication.
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