Which of the following statements is true regarding the early stages of the product life cycle?
A) competition is generic
B) there are several competitors
C) products are positioned against a particular competitor
D) positioning decisions focus more on differentiating benefits and features
A
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The weighted average cost is calculated by adding up the units' costs from each purchase and then dividing by the number of purchases
a. True b. False Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1.In the face of change, large firms are failing at an increasing rate. 2.There is really no difference between management and leadership. 3.Proactive change is harder than reactive change. 4.Change should be viewed as an ongoing process. 5.Incremental changes often require extraordinary changes on the part of leaders.
The third essential step of a sales presentation is the explanation of the:
A. trial close. B. business proposition. C. SELL sequence. D. products' FAB. E. marketing plan.
Top managers who behave ethically can influence others in an organization to behave ethically.
Answer the following statement true (T) or false (F)