A key driver of shareholder value is the aggregate value of the customer base. Identify the five strategies employed by successful companies to improve the value of their customer base by attracting and retaining customers
What will be an ideal response?
Winning companies improve the value of their customer base by excelling at the following five strategies:
1. Reducing the rate of customer defection
2. Increasing the longevity of the customer relationship
3. Enhancing the growth potential of each customer through "share of wallet," cross-selling, and up-selling
4. Making low-profit customers more profitable or terminating them
5. Focusing disproportionate effort on high-value customers
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When Reynolds Protection Agency sells the same service to three different types of organizations, the segmentation approach being used is:
A) industry B) size C) geographic D) usage
Rebecca’s manager has asked her to attend training on the department’s new process for completing purchase orders and soliciting bid proposals. However, Rebecca likes the current process for doing these tasks and sees no reason to change it. Therefore, she refuses to attend the training. It appears that Rebecca’s ______ to attend training is low.
A. time B. need C. self-efficacy D. willingness
The difference between budgeted and applied fixed factory overhead is referred to as a fixed overhead volume variance
Indicate whether the statement is true or false
How can a manager tell a winning strategy from a strategy that is mediocre or a loser?
What will be an ideal response?