The meaning we associate with a word is the

A. Signified
B. Sign
C. Signifier
D. Signer


A. Signified

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.Authority is the way of knowing that comes because _____ said it. 2.Rationalism asserts that knowledge is best acquired by faith rather than reason and factual analysis. 3.Empiricism argues for knowledge based on experience and observation. 4.Positivism assumes that phenomena are governed by and can be explained by rules. 5.Ontological questions address the nature of what we study and what it is that language actually refers to.

Communication & Mass Media

When speakers express themselves clearly and simply, they "are viewed as more ______________, and their ideas are judged more positively."

a. vivid b. personal c. informal d. credible e. relational

Communication & Mass Media

A clumsy recitation of facts which modern writers usually avoid is:

a. feather-duster exposition b. direct exposition c. indirect exposition d. innuendo e. suggestive exposition

Communication & Mass Media

In healthy relationships, there is usually equally shared control-both parties have about even levels of control over one another and the communication.

Answer the following statement(s) true (T) or false (F)

Communication & Mass Media