What ways can you close a broadcast story?

What will be an ideal response?


use a personal sign-off that includes the station’s call letters, look forward on the story, or revisit the main issue of the story in a simple conclusion

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.Surveys usually cost more and are slower than other types of research. 2.A disadvantage of survey is that results do not typically explain why respondents answered the way they did. 3.One disadvantage of surveys is customers’ unwillingness to participate in them. 4.Likert-type questions never end with a question mark. 5.Surveys give a good understanding of the “what” in the survey answers.

Communication & Mass Media

The _____ occurs when you overvalue the contribution of internal factors to behaviors and undervalue the influence of external factors

Fill in the blank with the appropriate word.

Communication & Mass Media

Explain the purpose of using a startling fact or statistic in a speech introduction and provide an example of how you could use one

What will be an ideal response?

Communication & Mass Media

Choosing what clothes to wear each day is considered low-involvement decision

Indicate whether the statement is true or false

Communication & Mass Media