The three key types of resources that are central to the resource-based view of the firm are
A. tangible resources, intangible resources, and organizational structure.
B. culture, tangible resources, intangible resources.
C. tangible resources, intangible resources, and top management.
D. tangible resources, intangible resources, and organizational capabilities.
Answer: D
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In which of the following structures does a company organize its sales force along customer or industry lines?
A) demographic sales-force structure B) service sales-force structure C) market sales-force structure D) territorial sales-force structure E) product sales-force structure
The functions performed by sales managers include planning, recruiting, training, budgeting, developing compensation plans, and assessing sales force productivity
Indicate whether the statement is true or false
A sole proprietor has unlimited liability for all obligations that arise in doing business
a. True b. False Indicate whether the statement is true or false
What is the main downside to the proliferation of online social networks for tourism marketers?
a. technical support b. huge cost c. the loss of control over the consumer evaluation process d. less consumer engagement