Disintermediation is common in the machining channel.
Answer the following statement true (T) or false (F)
False
Driven largely by the advent of electronic commerce and online marketing, disintermediation, or the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries, is common in the electronic channel.
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Speech coach Stephen C. Rafe, advises you to look over your material and ask yourself, “What is the most important or ______ way to end this communication?”
a. pleasant b. difficult c. logical d. convincing
Why is it obligatory to begin any public relations campaign with research?
A) Clients will not fund the campaign without it. B) It creates a much better story to tell opinion leaders in media interviews. C) Failure to conduct research might lead competitors to spin your campaign messages. D) Managers want proof that what we advise is based on logic and clear thinking.
Describe precisely how an activist organization like Greenpeace can act as a reference group. Furnish a specific example of a way in which Greenpeace has influenced an organization
What will be an ideal response?
Central Bark Doggie Day Care opened the first day care center for dogs. It currently has 31 locations, with a new Gainesville, Florida, location coming soon
The concept of day care center for dogs became so popular that other competitors begin to enter the market. With competing companies such as Camp Bow Wow and others entering the market, it can be said that the concept of day care center for dogs is moving into the _____ stage of a product life cycle. a. introductory b. growth c. maturity d. decline