A bag of snack food says, "Walmart's Corn Chips." This is an example of a(n) ________ brand
A) generic
B) individual
C) family
D) private
E) manufacturer's
D
Explanation: D) A private brand is a brand created by a distributor, or middleman. These middlemen can be wholesalers, dealers, or retail stores. The key characteristic of a private brand is that the manufacturer is not identified on the product.
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