Rhetorical questions in a sales letter are a poor way to develop a close relationship between the writer and the reader
Indicate whether the statement is true or false
FALSE
A rhetorical question is the most effective technique to develop a close relationship between
the writer and the reader. It is a question that is posed solely for effect, with no expectation of
a reply or a clear yes or no. Rhetorical questions are asked to stimulate thought about a
specific topic.
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A successful GIMC program utilizes market segmentation adapted to countries and cultures
Indicate whether the statement is true or false
Ethical issues related to advertising and product placement are related to which element of marketing?
A. product B. price C. place D. promotion
Bravo Bistro, Inc The stockholders' equity section of the December 31, 2011, balance sheet for Bravo Bistro appeared as follows: Common stock, $3 par, 2,000 shares issued and outstanding $ 6,000 Additional paid-in capital 1,000 Retained earnings 5,400 Total stockholders' equity $12,400 Assume that all of the 2,000 shares of Bravo's stock that was issued as of December 31, 2011, was issued for
$3.50 per share. On March 1, 2012, Bravo reacquired 1,000 shares of its common stock for $4.50 per share. Refer to the information presented above for Bravo Bistro, Inc The journal entry to record the transaction on March 1 includes a credit to what account and for what amount? A) $3,000 to paid-in capital from treasury stock transactions B) $4,500 to treasury stock C) $3,000 to common stock D) $4,500 to cash
A manager shouldn't be criticized for making an unethical marketing decision unless the ethical breach was intentional.
Answer the following statement true (T) or false (F)