When a corporate name such as Sony is combined with a product brand name such as Walkman, the brand category is referred to as:
A) brand equity
B) brand symbol
C) tiered brand
D) co-brand
E) brand loyalty
C
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An officer or director will be found to have discharged her duty of care if she acts in good faith, as would an ordinarily prudent person under like circumstances, and under the reasonable belief that she is acting in the best interests of the corporation.
Answer the following statement true (T) or false (F)
Image is the set of qualities and characteristics that represent a perception of you as judged by others
Indicate whether the statement is true or false
The conclusions of a report ________
A) should be written using command language B) offer specific suggestions for actions that can solve a report problem C) should analyze information logically and show how the data answer questions and solve problems D) All of these choices
Quentin is a realtor selling high-end homes priced over $750,000. Before showing a property to prospective clients, Quentin makes sure they are pre-qualified for a home loan commensurate with the price of the house. This pre-qualification is based mainly on the client's income, which is what type of segmentation variable?
A. financial B. geographic C. demographic D. behavioral E. psychographic