Computer-aided segmenting approaches eliminate the need for managerial judgment and intuition in selecting segmenting dimensions.
Answer the following statement true (T) or false (F)
False
Clustering approaches use computers to search all the data for homogeneous groups of people, but when the computer finds them, marketers then study the dimensions of the people in the groups to determine why the computer clustered them together. This involves managerial judgment and intuition.
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Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?
A) production concept B) product concept C) selling concept D) marketing concept E) societal marketing concept
As noted in your text, managing ________ is one of the most important logistics function because it creates place and time utilities that are essential to keeping customers satisfied.
A. inventory costs B. purchasing activities C. operating expenses D. transportation E. customer service
Which of the following is an example of a technical skill? Select as many as apply.
A. Identifying which employee survey responses are likely to predict subsequent turnover B. Figuring out why the number of quality applicants to a five-star restaurant is decreasing C. Coming up with a new product idea that will help your organization dominate a competitive market D. Persuading an employee to take on additional work during a busy shift E. Ensuring that a piece of medical software is in compliance with HIPAA regulations
The fact that invested cash earns income over time is called the time value of money
Indicate whether the statement is true or false