The PR team of a software company arranges a quarterly organizational lunch or dinner ceremony, where it invites only certain journalists
In these ceremonies, the company's CEO makes a pitch about the launch of one of the company's new products or shares information about the company's quarterly turnover. What is this kind of media interaction called?
a) Press party
b) Media tour
c) News conference
d) Media interview
a
You might also like to view...
A company's marketing department submits a program for the upcoming financial quarter to management. The team purposely asks for a bigger budget, knowing management will cut certain parts. Which persuasion technique is the team using?
a. Ask for more, settle for less b. Seek partial commitment c. Offer structured choices d. Yes-yes methodology
The form of nonverbal communication that conveys the most information is
A. hand gestures. B. facial expression. C. body position. D. eye contact.
Whitney has been told that she displays alexithymia. She might reasonably be concerned about which of these?
a. lack of meaningful, high-quality relationships b. inability to “correctly” express emotion c. becoming overwhelmed by intense emotions d. difficulty maintaining her many close friendships
According Knobloch-Westerwick, ________ refers specifically to the potential that content has to induce positive feelings
a. hedonic valence b. semantic affinity c. absorption potential d. excitatory potential