The standard for ethical communication as defined by the NCA does NOT require that it

________.

A) elevate both senders and receivers B) be respectful
C) be entertaining D) promote fairness


C

Communication & Mass Media

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According to President Obama's chief speech-writer, a speech that will resonate powerfully through the mass media needs to be loaded with clever phrases and word-trickery

Indicate whether this statement is true or false.

Communication & Mass Media

In a speech, Aisha says:

"You should now understand the three most-recommended methods for improving your ability to recall people's names: the repetition method, the word-association method, and the visual imagery method. I hope you will put these methods into practice and you will remember my name the next time you see me in the hall." What device is Aisha making use of in her speech? A) a final summary B) a transition C) an internal summary D) a preview statement

Communication & Mass Media

The ________ is the main idea of the entire speech that captures the key message in a short, precise statement that listeners can remember easily.

a. text b. thesis statement c. body d. purpose statement

Communication & Mass Media

Which item below is NOT good advice for a useful audience analysis questionnaire?

A. Use the questionnaire to determine identifiable groups within the audience, such as students or parents. B. Notice whether there are categories into which practically nobody falls (e.g., no single individuals in the audience). C. Ask several open-ended questions to make sure you understand the deep values of your audience. D. Keep your questionnaire anonymous and confidential to encourage honest responses.

Communication & Mass Media