Explore the practical implications for the conduct of strategic management of the statement that ‘Like money, knowledge is useless when it is static.’
What will be an ideal response?
The over-riding implication is that knowledge needs to be exploited or ‘leveraged’ to good purpose.
If it is underutilized it withers and ultimately ceases to be useable, hence worthless. Thus strategic
management should be fundamentally concerned that the enterprise knows what it knows and how
to exploit it fully. As a corollary the enterprise should also be concerned to know what it does not
know, but should know.
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Which department is responsible for approving changes in pay rates for employees?
a. payroll b. treasurer c. personnel d. cash disbursements
In the maturity phase of the product life cycle, the primary promotional objective is to ________
A) create product awareness B) encourage product trial C) build product credibility D) inform the public of product benefits E) persuade consumers to switch brands
Intensive, selective, and exclusive are all part of which major consideration in channel selection?
A. Degree of directness B. Number of channel members C. Number of channels D. Criteria in selection of channel members
The public disclosure tort requires the plaintiff to show all of the following EXCEPT
a. the defendant divulged secret information to a number of people, not just one person. b. the disclosed facts had been private. c. the disclosed facts were a legitimate concern to the public. d. the disclosure is highly offensive to a reasonable person.