Firms that sell directly to consumers over the Internet without maintaining a physical sales channel describes
A) click-and-mortar stores.
B) viral marketers.
C) virtual e-tailers.
D) social network.
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A budget that allocates increased or decreased funds to a department by using the last budget period as a reference point is called a(n)
A. standardized budget. B. incremental budget. C. zero-based budget. D. fixed budget. E. tactical budget.
With respect to retailing, which of the following best defines variety?
A. The number of merchandise categories a retailer offers B. Each different item of merchandise offered by a retailer C. End-of-season merchandise that will not be used in following seasons D. The number of different items offered in a merchandise category E. Merchandise with minor mistakes in construction
A sound justification for unrelated diversification is that
A. doing so can support managerial motives including the prospects for higher compensation B. doing so can meet expectations for rapid or continuous growth C. doing so can result in risk reduction by spreading a company's investments over a set of diverse industries D. doing so can stabilize earnings, i.e., market downtrends in some of the company's businesses will be partially offset by cyclical upswings in its other businesses E. doing so can deliver enhanced shareholder value if an undervalued company can be purchased at a bargain price
Battista Stationery Company is a price-taker and uses target pricing
The company has completed an analysis of its revenues, costs, and desired profits and has calculated its target full product cost. Refer to the following information: Target full product cost $600,000 per year Actual fixed cost $280,000 per year Actual variable cost $3 per unit Production volume 150,000 units per year Actual costs are currently higher than target full product cost. Assume all products produced are sold. Assuming that variable costs are dependent on commodity prices and cannot be reduced, what is the target fixed cost? A) $320,000 B) $450,000 C) $150,000 D) $600,000