Fad fashions are an example of role modeling behavior

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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In this technology-driven age, why is it more important than ever to write with accuracy, clarity, and brevity?

What will be an ideal response?

Communication & Mass Media

Karla?s friend, Jessica, always had to have the last word. If Karla complained about a difficult test, Jessica would say, ?That?s nothing, you should see the tests Dr. Brown gives? If Karla is excited about a trip she is going to take, Jessica would say,

?Oh, I?ve been there lots of times.? Jessica could be described as having ________. A) conversational narcissism B) other-orientation C) complementarity D) immediacy

Communication & Mass Media

What is one stated recommended way that PR practitioners can be effective at stories and pitches to reporters?

a. reading and research on specific reporters and media outlets b. gaining familiarity with a publication’s editorial policies c. building a network of contacts in the journalistic field d. developing a topic and story list for pitches

Communication & Mass Media

If your audience seems bored or restless, you should try to do which of the following?

A. Use more concrete examples. B. Spend extra time on establishing credibility. C. Insert more abstract materials from your research. D. Appeal to fair play. E. All of these answers are correct.

Communication & Mass Media