"Hypercompetition" refers to companies that are successful and find sustainable competitive advantages
Indicate whether the statement is true or false
FALSE
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In developing an advertising program, marketing managers can make the five major decisions known as the five Ms. List and explain each of these Ms
What will be an ideal response?
________ is a lack of fit measure; higher values indicate poorer fits
A) Attribute levels B) Stress C) R-square D) Relative importance weights
Why is sustainable business local and global simultaneously?
A. Sustainability is a borderless concept. B. It requires a simultaneous focus inside the business and widely outside it. C. Because all business is global, and all business requires a local presence. D. Because we have no global businesses that are sustainable unless they are also local.
A counterproposal
a. is unnecessary if you have stated your refusal tactfully. b. weakens your refusal by implying that you are not able to enforce your decision. c. is an alternative to the action requested that helps preserve your future relationship with the receiver. d. should precede the refusal.