Brine Inc., a manufacturer of salt, places two different ads for Brine salt in alternative copies of the December 2016 issue of Kitchen Queen, a popular food magazine. One ad contains ideas extending the use of salt beyond the kitchen, and the other describes salt as "Flavor Savor." In this scenario, Brine is conducting
A. single copy tests.
B. alpha activity tests.
C. split-run tests.
D. Flesch tests.
E. bipolar communications tests.
Answer: C
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