Which of the following is NOT an acceptable design guideline that will help a viewer understand a graphic?
a. Write meaningful titles.
b. Develop a consistent design.
c. Incorporate a wide selection of typefaces and colors.
d. All of the above are acceptable design guidelines.
C
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Arnold Schwartz, CEO and founder of Schwartz Engineering, has repeatedly rebuffed efforts by other firms in other countries to draw Schwartz Engineering into strategic alliances. Schwartz Engineering has built its highly successful business around proprietary processes invented by Mr. Schwartz in the 1980s. An advantage would be that Schwartz Engineering would gain assistance from those other firms in meeting other countries' regulatory requirements. Mr. Schwartz is concerned that his firm will be required to share the sources of its competitive advantage with alliance partners. This is a reasonable fear.
Answer the following statement true (T) or false (F)
Comparison shopping agents are also known as ________
A) shopbots B) heuristics C) search engine optimizers D) search engine marketers E) behavioral targeters
Apparent authority arises from what the principal makes clear to the agent.
Answer the following statement true (T) or false (F)
A company is planning sales promotion aimed at its consumers and distributors. What should the company do to effectively run its sales promotion?
A. The company should hire outside consultants who are specialists in sales promotion to manage the task. B. The company should ask its sales or advertising managers to take the responsibility of sales promotion as well. C. The company should hire a recent business graduate, with no work experience, to manage its sales promotion. D. The company should target trade shows and price deals at its own sales force and training materials at its final consumers. E. The company should set objectives and policies of the sales promotion independent of the entire marketing strategy.