Which of the following is representative of a firm pursuing a learning-curve strategy?
A) aggressive pricing policy
B) focus on productivity improvement
C) building on shared experience
D) keeping capacity growing ahead of demand
E) all of the above
E
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If our research objective is to summarize the data in the sample, we should use percentages if the variable has a metric scale
Indicate whether the statement is true or false
Gallup and Robinson Magazine Impact Research Service (MIRS) test ads using an at-home in-magazine context among widely dispersed samples. Test ads may naturally appear in the magazine or are inserted as tip-ins
It provides strong, validated measures of recall, persuasion, and ad reaction with responsive scheduling. The MIRS is an example of surveys being used ________. A) to evaluate advertising B) to examine purchase and consumption behavior C) for market segmentation D) all of the above
Which of the following is a survey question Jeff can ask the merchandising manager?
A) If I understand you, knowing only the song playing when the customer reaches the register doesn't take into account patterns of shopping, purchasing triggers, or waits in a checkout line? B) Do you have point-of-purchase software that allows you to track time and amount of purchase? C) How does your current music provider correlate songs and purchases? D) Does knowing the song playing at the moment the customer gets to the register give you the information you really need to create an effective mix? E) Would it help you to track songs as customers browse and shop?
Which statement most accurately describes third party beneficiary rights?
a. A beneficiary may enforce a contract if the parties intended to benefit him and if enforcing the promise will satisfy a duty of the promisee to the beneficiary. b. If a promisee intended to make a gift to the beneficiary, the beneficiary may not enforce the contract. c. An intended third party beneficiary has no enforceable rights in a contract. d. Incidental beneficiaries have enforceable rights against both contracting parties.