Describe the four parts of the personal framework proposed by Martin and Wright in 2013 to be used in public relations to bridge the three approaches to ethical reasoning (consequences, duty, and virtue).
What will be an ideal response?
1. Define the issue and list any external pressures, such as political, social, or economic. 2. Identify all stakeholders and suggest their current state of mind. 3. Define and evaluate each option, considering the three ethical approaches, identifying benefits and costs, and stakeholder rights. 4. Make and justify a decision based on ethical reasoning.
You might also like to view...
According to Pelias and Shaffer, what four elements are
important to evaluation? What will be an ideal response?
Informing audience members about how they can use ideas from your speech to help save money is an example of
A. coercion. B. demonstration. C. pandering. D. reward.
In collectivist cultures, there is greater readiness to cooperate with group members
True False
A variety of studies show that employers rate _______________ as the most desired skill set for potential employees
a. job-specific skills b. computer skills c. leadership qualities d. oral and written communication skills