Which of the following must be captured, stored, and calculated to measure the frequency dimension of the RFM approach?
a. The number of purchases within a given period
b. The date of the most recent purchase
c. The date of the first purchase
d. All of the above
A
You might also like to view...
A company is implementing ________ when it airs a television commercial to millions
A) interactive marketing B) viral marketing C) mass communication D) personal communication E) buzz
Public relations people still consider print media important because they still typically use more material presented to them than do network or cable TV
Indicate whether the statement is true or false
Explain the steps in the communication process and why challenges can occur
Athena Company's salaried employees earn two weeks of vacation per year. It pays $863,200 in total employee salaries for 52 weeks but its employees work only 50. Record Athena Company's weekly journal entry to record the vacation expense:
A. Debit Vacation Benefits Expense $664; credit Vacation Benefits Payable $664. B. Debit Vacation Benefits Expense $16,600; credit Vacation Benefits Payable $16,600. C. Debit Vacation Benefits Expense $17,264; credit Vacation Benefits Payable $17,264. D. Debit Vacation Benefits Payable $16,600; credit Vacation Benefits Expense $16,600. E. Debit Vacation Benefits Expense $17,979; credit Vacation Benefits Payable $17,979.