Compare and contrast the three major types of business buying situations
What will be an ideal response?
A straight rebuy is a fairly routine decision in which the buyer reorders without any modifications from existing suppliers. In a modified rebuy, the buyer decides to consider alternative suppliers. A company buying a product or service for the first time faces a new task situation.
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Evaluators of the detailed feasibility study should not include
a. the internal auditor b. the project manager c. a user representative d. the system designer
Mass customization is ______.
A. the mass production of individually customized products B. the reuse of components discarded from scrapped products C. the redesign of components found to be faulty in earlier versions of a product D. the production of each product by hand for specific customers
restaurant with overscheduled staff on a slow night is an example of ______.
A. insufficient capacity in the form of busy resources and poor service quality B. excess capacity in the form of idle resources C. excellent service quality D. service recovery
Consumers lease physical products for a specified period of time with _____ services
a. intangible b. owned-goods c. nongoods d. rented-goods