Answer the following statement(s) true (T) or false (F)
1. The key players and organizational structure of a company is not important to note for the client overview for a campaign plan.
2. Psychographics are a key way to understand our audiences on social media.
3. Evaluation needs to happen only after the plan has been launched.
4. Writing for social media is one of the most challenging things social media professionals need to do.
1. False
2. True
3. False
4. True
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What is the best definition of a motive appeal?
a. a call to action b. a tool to motivate the audience to take action c. an action verb put in copy d. a reason why you write the story
A team is
A. the same as a group. B. not committed to productivity. C. more cohesive than a group. D. less productive than a group.
Which of the following is not one of the strengths of critical theory?
a. It benefits from extensive scientific verification. b. It is politically based and action-oriented. c. It asks big, important questions about media control and ownership. d. It uses theory and research to plan change in the real world.
Connor referred to the key words he had written on notecards to trigger what he wanted to say in his presentation. What type of outline is Connor using?
A. impromptu B. preparation C. presentation D. extemporaneous