Speakers should rely primarily on collecting general audience
demographic information as a basis for detailed audience analysis.
Indicate whether the statement is true or false
F
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Which model held that people were more likely to pay attention to
other people they respected than to the media sources? A. One-step approach B. Two-step approach C. Three-step approach D. HUB model E. Diffusion model
Some designers prefer a Z or backward S pattern in a layout because
a. They can’t make the elements fit together in a grid pattern b. It usually results in putting the logo at the top of the ad c. The headline isn’t connected to the visual elements d. In Western culture, our eyes naturally travel from left to right and from top to bottom
Ethos is a term from classical rhetoric that means
A. the use of ethics in argumentation. B. persuasion by means of logic. C. the reputation, authority, and integrity of the speaker. D. the use of emotional proofs in persuasion.
Teaching an audience how to do an exercise that is easy and beneficial is a way of appealing to which type of need?
A. instrumental B. relational C. spiritual D. physical