What criteria should be used against which, to evaluate a segment for targeting
What will be an ideal response?
• Its relative attractiveness
• The requirements for success within it
• The organization's strengths and weaknesses in completing effectively within the segment
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The financial metric of return on equity has owner's equity as its basis
Indicate whether the statement is true or false
Which of the following media options would be the LEAST costly for Second Avenue's promotional efforts?
A) periodic advertising in a local newspaper that follows a pulsing schedule B) daily advertisements on a cable television station C) daily commercials during the local evening news D) a billboard placed on the nearest interstate highway E) a billboard placed in a supercenter
The federal district courts are empowered to impanel juries, receive evidence, hear testimony, and decide cases
Indicate whether the statement is true or false
Which component of active listening is explained as when the listener avoids forming an opinion or interrupting the speaker until he or she has finished and consciously remains attentive to what the speaker is saying?
a. Sensing b. Responding c. Reasoning d. Processing