________ uses one or more of the five senses to open a channel to the audience's memory of how they experienced the product, idea, or candidate

a. Planting
b. The IOU technique
c. Participation
d. Demographics


a

Communication & Mass Media

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Actualities are sound bites for radio stations

Indicate whether this statement is true or false.

Communication & Mass Media

Anna started renting a new office near a busy railway station. It was spacious enough to accommodate all her employees comfortably, however, the creativity of the team declined. They said that the constant noise was the main cause

Which barrier to group creativity is her team facing? a) Poor physical surroundin b) Premature evaluation of ideas c) Poor timing d) Stinking thinking

Communication & Mass Media

Humor can make your message more persuasive

Indicate whether the statement is true or false

Communication & Mass Media

In spite of belonging to Gen Y, Sam has a very formal style of communication.He blindly trusts and accepts the authority of his supervisors. Sam also prefers communicating with his colleagues facetoface or over the phone, and very rarely uses online media.Due to these personality quirks, Sam's colleagues often mock him by saying that he comes from another generation. Which generation are Sam's friends referring to?

a. Veteran
b. Gen X
c. Gen Z
d. Boomer

Communication & Mass Media